Automated Lead Nurture Engine

Overview

Designed a 12-step GoHighLevel nurture engine using email, SMS, conditional logic, and behavioral automation to improve lead conversion.

Challenge

Sales representatives manually followed up with leads, causing inconsistent outreach, missed opportunities, and poor conversion rates.

Solution

Implemented a trigger-based 12-step nurture workflow featuring automated email and SMS campaigns, engagement-based branching, segmentation, appointment handling, and pipeline updates.

Results

• 40% increase in conversion rate
• 15 hours saved every week
• Lead response time reduced to 2 minutes
• Zero leads lost through missed follow-ups